Language barriersInsightful cultural interpretation and mother tongue translation heightens news impact.
Media landscapeDevelop relationships at a national and niche level in one country, while nurturing local in another.
Journalistic cultures“Finger on the media pulse” understanding what one country likes, and what another might loathe.
Involve local stakeholdersAccess to quotes across the countries that can open up wider news coverage.
Content marketingKnowing how to create and curate informed and educational news content to attract coverage.